The main, focal image is off the antagonist/victim child smearing blood against the wall, creating the face of the antagonist. This is extremely effective as it is very eye catching due to its very dramatic and hair rising image. This is because the blood is smeared in a very graphic, messy way, this automatically being eye catching, and to add on to that, the fact that it makes a face creates a very spooky, uncomfortable tone. To add on to that, the mise-en-scene of blood automatically links up to horror as red has connotations of blood, death and danger - these all being horror themes. The character/face made within the smeared blood also gives off hints to the audience on what the film could involve, this meaning that from looking at the face in the poster, it could suggest that the face plays a big part in the film.
The producer of not only the film but also the poster has used a child as their victim, this is effective because children tend to gain much more sympathy from the audience because of their innocence and vulnerability. Because we know that children tend to be more naive and unaware of particular situations, we (as a society) have a bigger desire to protect them. Therefore, including the child within the poster creates this emotion for the audience (the emotion being the desire to protect/empathy), thus, increasing the chances of the audience wanting to watch the film as they want to see if the child get's rescued/protected. This fulfilling the purpose of film posters as it promotes the film and helps it get more coverage.
Linking up to the child and now the colour scheme. Despite the red in the blood, the rest of the colours within the poster is light colours including grey and white. These light colours have connotations of innocence and purity. This is effective because it represents the theme and plot line of the media product. It links in the sense that the white represents the children who are victims to the antagonist represented within the red in the blood and evidently in the face, this meaning that the red within the image juxtoposes with the white in the image. The fact that the blood is smeared can represent the damage caused to these children because of this villian and the fact their innocence was taken away so carelessly and wrecklessly.
The poster also includes typical conventions of posters such as the list of actors/actresses and the title. Just like in my previous analysis, there is also references to other films that the director/producer have done: "From the producer of Paranormal Activity and Insidious", this for the same reason as before. That reason being that because both films are very popular, well known films the audience will not only have an understanding/idea of how the style of the film would be due to having reference to films by the same producer.
Another thing featured within this film poster is a tagline underneath 'Once you see him, there's nothing you can do'. A tagline within this specific example is used in order to give a snippet/teaser of what the film could provide, this creating the emotion of anticapation as it creates enigma codes/questions going through the audience's head such as :"What does that mean?" and "Who is he?". This tagline is memorable and dramatic which summarizes the mood of the film.
The title 'Sinister', has a smudged effect, which makes the text and actual image link up as it has a very sinister feel to it. Likewise, looking at the mise-en-scene, there are cracks in the walls and creepy shadows near the bottom left hand corner, this all symbolizing and suggesting violence or a corrupt household.
The producer of not only the film but also the poster has used a child as their victim, this is effective because children tend to gain much more sympathy from the audience because of their innocence and vulnerability. Because we know that children tend to be more naive and unaware of particular situations, we (as a society) have a bigger desire to protect them. Therefore, including the child within the poster creates this emotion for the audience (the emotion being the desire to protect/empathy), thus, increasing the chances of the audience wanting to watch the film as they want to see if the child get's rescued/protected. This fulfilling the purpose of film posters as it promotes the film and helps it get more coverage.
Linking up to the child and now the colour scheme. Despite the red in the blood, the rest of the colours within the poster is light colours including grey and white. These light colours have connotations of innocence and purity. This is effective because it represents the theme and plot line of the media product. It links in the sense that the white represents the children who are victims to the antagonist represented within the red in the blood and evidently in the face, this meaning that the red within the image juxtoposes with the white in the image. The fact that the blood is smeared can represent the damage caused to these children because of this villian and the fact their innocence was taken away so carelessly and wrecklessly.
The poster also includes typical conventions of posters such as the list of actors/actresses and the title. Just like in my previous analysis, there is also references to other films that the director/producer have done: "From the producer of Paranormal Activity and Insidious", this for the same reason as before. That reason being that because both films are very popular, well known films the audience will not only have an understanding/idea of how the style of the film would be due to having reference to films by the same producer.
Another thing featured within this film poster is a tagline underneath 'Once you see him, there's nothing you can do'. A tagline within this specific example is used in order to give a snippet/teaser of what the film could provide, this creating the emotion of anticapation as it creates enigma codes/questions going through the audience's head such as :"What does that mean?" and "Who is he?". This tagline is memorable and dramatic which summarizes the mood of the film.
The title 'Sinister', has a smudged effect, which makes the text and actual image link up as it has a very sinister feel to it. Likewise, looking at the mise-en-scene, there are cracks in the walls and creepy shadows near the bottom left hand corner, this all symbolizing and suggesting violence or a corrupt household.
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