Target Audience of film posters

There is not an specific, exact target audience for a normal film poster, this is because, when it comes to the target audience of film posters, it all depends on the genre and form of the actual film featured within the film poster. So for example, for the animation/cartoon genre, the target audience and demographic for them would be young children, therefore, the film poster would represent this by using codes and conventions from the genre and evident things to signify that this a children's film, so for example, using bubble handwriting for the title and for example for a film aimed for schoolkids with the context of growing up as a teenager having graffiti handwriting for a title?

Therefore, my target audience for my film poster is based on who my target audience is for my overall short film and also the horror genre. As horror's have a typical age audience of 15 - 30 year olds, that will be my 'age target audience' for my poster (it will also be mixed gender, however most likely males would show more interest in the poster due to the fact research shows men are more interested in horrors).This is because, as the horror genre has this target audience, it would make sense that the same group of people would be looking at the poster.

Despite this, the horror target audience applies mainly to a mainstream, full length film. Because my film is a short film, it would limit the target audience even more, however, not drastically. So although my short film would still have the 15 - 30 years demographic, the target audience would be more specific to people most likely wanting to get into the industry. This is because people who watch and produce short films - in most cases - are people who are interested in a future within film, or students starting up aiming to get inspiration or creating beginner, amateur work - as a lot of creatives start with short films.

So overall, my film poster target audience is specifically mixed gender, 15 - 30 years of age and also in most cases going to be students or people interested/passionate about film.