The purpose behind film posters is usually to promote and advertise the film in a visual way. Usually, the film poster should be a visual representation of the film. So when doing a poster, it is very key to use colours, fonts and mise-en-scene that will give off the tone and overall vibe of the actual film. For example, if your film is within the horror genre, it would generally not be appropriate for the poster to include things such as light colours and things that do not connote are not associated with horror films. Of course, if the producer really wanted to, they could do all of this if they want to, however, it would make it hard for the audience to identify the genre of the film - which links up to my next point. The film poster should make the genre easily identifiable for the audience, so just like within the actual film you would include genre conventions, this should be the same for the film poster.
What makes a film poster successful? : As a film poster's main purpose is to promote the film, it should include things such as a range of information such as; the name of the film, the release date, the stars/actors and actresses who are in the film and the BBFC certification. This information both attracts a viewer; through naming the stars who are popular and well known, aswell as a catchy film title, and at the same time informs them of vital information they may want to know about the film such as the release date and the certification- which will determine suitabity, in such cases as an adult wanting to take a child to see a film.
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